About me

THE BASICS

  • Name: Sian Lloyd
  • Date of birth: 13 June 1983
  • Currently lives in Rome, Italy
  • Skype: sian.kate.lloyd
  • E-mail: siankatelloyd@gmail.com

IN A NUTSHELL

Sian is a content creator and digital strategist based in Rome, Italy. With a strong design & branding background and 10 years of experience in communications, she offers a well-balanced approach to her work. She is available for remote part-time opportunities and looks forward to helping clients connect with their audience in many different ways with value-driven content.

Education

Jan 2005 - Dec 2007

AAA school of advertising

Visual Communications

3-year Diploma in Visual Communications – Specialisation in Graphic Design (NQF Level 6)

Additional:
Diploma in Marketing Communications – Awarded by the IAA (International Advertising Association).
AAA School of Advertising is the only private academic institution in Sub-Saharan Africa accredited by the IAA, based in New York.

• Graduated with Honours
• Highest Achievement Award for Brandfiles (Final year students work together in small groups on a real brand challenge, developing an integrated marketing communications campaign. Groups present final campaign to the agency and client.)

Fundamental skills and thinking that the industry demands: Lateral Thinking & Problem Solving / Research & Concept Development / Art & Advertising / Principles of Marketing / Visual Communications / Principles of Illustration, Typography, Graphic Design, Art Direction, Photography / Integrated Campaigns & Media / Language & Computer Skills / Software training / Work-based learning internship
www.aaaschool.co.za

May 2010 - Sep 2010

The Field

Transformational Learning workshop

A 16-module programme to open personal awareness and value in every event, using Science & Universal Laws. The programme invites delegates to identify what their personal purpose is, as well as understanding their “Hero’s Journey” and the challenges that they will face.
A valuable programme for the development of self awareness and interpersonal skills.
www.the-field.co.za

Jan 2011 - Mar 2011

Simon Ekin

TEACHER OF COURAGE programme

A programme in overcoming fears and getting in touch with what is uniquely important to you; in the quest to live a vibrant, focused, creative, passionate and extraordinary life.

With a passion for constant improvement, this coaching program was undertaken to learn valuable tools in understanding purpose and setting attainable goals. Valuable personally and for strategic project planning within the work environment.
www.simonekin.com

Jan 2012- Apr 2012

REFLEXIONS - SCHOOL OF REFLEXOLOGY

Practitioners’ course in the theory and practice of reflexology

With a personal passion for health and wellness, this course was taken part-time to gain knowledge in human anatomy and physiology.

Learning how the body works and experiencing the power of this fascinating therapy through a very practical course taught by Dr Lulu Beyers.
www.whitelotus.co.za

July 2013 - Oct 2013

VEGA - SCHOOL OF BRAND LEADERSHIP

Brand and Marketing Management (BMAM)

The primary purpose of this course is to develop both theoretical and practical competence in the broader field of brand building and marketing, while being exposed to real-life case studies and brandsolution-based problems.

Topics: Creativity and Innovation / Discovering Strategy / The A-Z of Brand Building, Marketing and Integrated Brand Communications
Final Mark: 91%
www.vegaschool.com

 

Dec 2013 - Feb 2016

Marketing Association of South Africa MA(SA)

marketing practitioner SA

The Vega BMAM course is endorsed by The Marketing Association of South Africa (MA(SA)) and is aligned to the Marketing Practitioner SA (MP(SA)) exit level outcomes. Students who meet the MA(SA) entry requirements and pass their final project: Portfolio of Evidence, qualify for the MP(SA) professional designation.
www.marketingsa.co.za

July 2014 - Sept 2014

GETSMARTER

6-week Copywriting Course for Online Marketing

A practical 6-week course that provides a functional overview of online copywriting principles and how these can be applied to enhance an online marketing strategy. Learning the best practices and techniques behind effective online copywriting and how these can be used to generate creative and persuasive content tailored to a wide range of digital channels, including social media platforms.

Modules: Online copywriting best practices and techniques / Headlines, Calls to Action, Persuasive copy / Copywriting for Social Media / Content Marketing / Copywriting for search engine optimisation (SEO) / Content Strategies
www.getsmarter.co.za

12 & 13 May 2015

WRITER’S WRITE

The Plain Language Programme

An Advanced Business Writing course, teaching you how to develop a One Voice concept for internal and external communications.

Modules: Grammar / The Art of Business Writing in Plain Language / Storytelling for Business / Writing Proposals and Reports / The Art of Editing
www.writerswrite.co.za

Skills

I Know

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I Love

  •  Reading
  •  Photography
  •  Bookshops
  •  Yoga
  •  Travelling
  •  Nature
  •  Writing
  •  Cooking (Eating)
  •  Illustration
  •  Music
  •  Collecting Art
  •  Sudoku

Experience

May 2018 - Current

FREELANCE

Content Marketer

Content marketing is a great way for businesses to grow. I get excited about creating and sharing relevant content that connects brands with their audience. It’s an effective and inspiring form of marketing, allowing me to be creative and strategic in many ways.

Services I offer:

  • Content Creation: Blog Post Writing, WordPress Publishing, SEO Copywriting, Copy Writing & Editing, Graphic Design, Social Media Posts
  • Brand Building: Strategic & Creative Content Ideas that will resonate with your audience, Content Promotion Tactics to get more eyes on your content.
  • Other: Brand Identity Consulting, Influencer Marketing

Available for part-time remote opportunities. If you are looking for resources and think we could be a fit, let’s connect.


Alongside Freelance Content Marketing, I am the creator of Live The Wonderful, a healthy-lifestyle blog.

www.livethewonderful.life

My strong passion lies in Health & Wellness, on my own quest for self-improvement, to live my best life possible. This blog allows me to explore what I believe makes this possible, and to inspire others to live their best lives too.

Available for Brand Collaborations

Nov 2016 - May 2018

THE ROMAN GUY - TRAVEL COMPANY

Marketing Voyager
  • Public Relations – Strategic communications with the objective to build mutually beneficial brand relationships with media and other businesses and individuals
  • Social Media – Content Strategy, Creation & Management across multiple channels (Twitter, Facebook, Instagram, Pinterest, Google+), Analytics Monitoring
  • Other – WordPress Blog Activities, SEO Writing, Profile Building, Internal Communications, Brand Strategy
Aug 2016 – Nov 2016

REBRANDLY

Marketing Specialist

Part of Growth Marketing Team.

Core activities include (but not limited to):

  • Content Management – Creation and Promotion of content across channels (Social Media, Blog, PR).
  • Community Building – Building relationships with current & potential customers, Partnerships, Influencer Marketing.
  • Public Relations – Building relationships with media, Developing consistent brand voice.
May 2014 – April 2016

BRAND UNION – Branding Agency

Marketing Manager

Responsible for internal and external communications, with the primary role of building the Brand Union reputation amongst clients, staff, media and marketing professionals.

  • Public Relations – Creating and implementing a new system for effective and regular media coverage – Implementing Annual PR plan and raising the Brand Union profile with a remarkable amount of media coverage in relevant channels (print, digital, radio, television, online video, events).
  • Building Relationships – with key media and marketing professionals.
  • Launching a successful series of “Brand Mythbuster” events as a key new business development activity. Managing all logistics and communications, with a 202% increase in attendance of targeted business decision-makers, key media and marketing professionals, increasing new business opportunities and building key relationships.
  • Working in collaboration with staff and external suppliers on many different projects, including marketing collateral, case studies, promotional videos, client gifts, media press packs and events.
  • Employee Engagement – Building brand awareness and office morale, through internal communications, culture-building activities, guest speakers and events.
  • Creating a strategic monthly culture-building calendar running concurrently with the PR calendar, linking culture-building activities to PR content topics and brand awareness.
  • Creatively developing the office space for staff and visitors – Enhancing the office experience in relevant ways that expressed the Brand Values (Curious, Gutsy, Grounded, Agile).
  • Key role in driving an internal Employee Engagement Value Proposition (EVP) project: Conducting staff interviews (in person and through strategic online surveys) to gain valuable insights, Working with the Strategy Department, HR Manager and the Managing Director in analysing data, Organising meetings and reviews.
  • Social Media – Developing creative and strategic content plans, that could be given to teams and implemented. Managing channels – Twitter, Instagram.
  • CSI: Identifying and establishing a relationship with a girls-only orphanage based in Johannesburg. Organising activities whereby staff could spend valuable time with the girls, as well as allocating budget to assisting them when possible.
  • Direct reporting to Managing Director, and preparing monthly updates for the London Head office.
  • New Business Support: Various activities including client proposals, managing Salesforce, Client service
.

Highlights:

  • Successfully managing a complex office branding project for IBM in a client service role.
  • Seeing our content consistently covered by media in various channels.
  • Launching a Brand Mythbusters Event Series, and seeing the immense success from the 1st to 2nd event, leading to the start of valuable new business relationships with reputable brands (Investec, Allan Gray, Virgin Active)
.
  • Creating a brilliant case study video for Brand Union’s Standard Bank Identity Design work, a valuable marketing tool.

www.brandunion.com
References Available

May 2013 - Present

FREELANCE: SIAN LLOYD

Brand Designer & Consultant
  • Successfully delivered top quality brand design solutions for a handful of clients.
  • Worked closely and directly with clients, paying close attention to their challenges, and working attentively until their needs had been 100% met, often with added value.
  • Empowering clients by giving them the tools to move forward and build their brand.

Highlights:

  • Working with a client to launch her new ethical fashion brand – Worked on full brand identity from start to finish, and have enjoyed seeing it grow from strength to strength.
  • Working on a T-Shirt range for the WWF (World Wildlife Fund)

References Available

Jan 2010 – May 2013

SPIKA – BOUTIQUE DESIGN STUDIO

Director & Part Owner (50%)
  • Successfully developed and managed design studio for 3 and a half years.
  • Instrumental in sourcing and retaining new clients, building long-term relationships.
  • Consistently delivered refined brand design solutions, meeting clients needs 100%.
  • Managed projects from start to finish, from client liaising to production and timeless delivery.
  • Strong interpersonal and organisational skills, allowed for the successful collaboration with different freelancers, agencies and suppliers, utilising the best skills for each unique job.

Highlights:

  • Winning a big and competitive tender for the re-branding of an NGO – Presented proposed brand solutions to the board members, leading them to select our agency.
  • Working on the full brand design for a luxury South African handbag company.

www.spika.co.za
References Available

Jan 2008 - Dec 2009

BITTERSUITE – INDEPENDENT COMMUNICATIONS AGENCY

Graphic Designer
  • Consistently delivered high-level concepts and graphic design for a range of premium clients
across industries, from logo design to brochures to websites to full campaign roll-outs.
  • Excellent problem-solving ability, constantly generating effective solutions for client challenges.
  • Time managed multiple projects simultaneously, ensuring delivery on tight deadlines.
  • Successfully presented work to clients, selling concepts with conviction and building their trust.

Highlights:

  • A finalist in the reputable 2009 Loerie Awards as lead designer & Illustrator for an experiential design for a client.
  • Part of the core team who worked on the branding design and full campaign roll-out of a new medical brand in South Africa.
  • Worked as the lead designer on the design of a brochure and emailer for the United Nations – Resident Coordinator

www.bittersuite.co.za
Reference Available